In the hustle-and-bustle of our adult lives, it’s easy to lose sight of what really matters. ​

Make this Sunday a special Mother’s Day, one she’ll remember always. If you think a gift of jewelry, like a necklace, pendant or birthstone earrings is outside of your budget, consider the huge savings to be found at a discount store. There are several in the area, but at American Pawn Gun and Jewelry Exchange we pride ourselves on being both the best pawn shop in Norfolk as well as having the best selection of preowned jewelry anywhere around. Anyone who’s been in our showroom can attest to that, as well as the lowest prices, and that Dennis is always ready to make a deal. We’re open thru Saturday at 6:30pm!

​Sure, you’ve still got a couple weeks, but don’t be that guy…the one who rushes after work to join the mob of people at Walgreens looking for a card (that says something good enough to make up for the fact that he is otherwise coming home empty-handed). Or even more regretful, the one standing in line and grossly overpaying for roses because he waited until the last minute. Here’s a fun fact from the National Retail Federation – 45% of men think that flowers are the ideal gift, however only 4% of women agree. Women want something shiny, sparkly, or both!
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Don’t think that a small budget precludes a jewelry purchase for Valentine’s Day. If you’re a savvy shopper who knows how to get the best for less, you know that discount stores are one-upping retail jewelry stores, and for a good reason. Retail stores mark items up as much as 300% (even more for diamonds), and customers are finally taking notice. Let’s take a look at last year’s spending:

Out of a staggering 19.7 billion dollars spent on Valentine’s Day, the largest (4.5 billion) was spent on jewelry. One might assume that jewelry stores trumped the rest of the retail world leading up to February 14th. A few years ago this may have been true, but times are changing; here’s where the money was actually spent:

Jewelry stores accounted for only 11% of all jewelry sales. People are turning to stores such as pawn shops, where they get tremendous values on fine jewelry that would otherwise be out of the question. American Pawn Gun and Jewelry Exchange has worked hard to become the best pawn shop in Norfolk, and we pride ourselves on having one of the best selections of preowned jewelry and the lowest prices in Hampton Roads. Each piece is professionally cleaned, refurbished, and priced at 40% - 50% of what it would cost retail.

Regardless of your price range (aka your “love budget”), you don’t have to forego quality to find something you can afford. Whether it’s birthstone jewelry, a promise ring or 14K necklace, we have an abundance of gold and silver jewelry in the $100 to $250 range. Find huge savings on some of the more popular items such as gold or silver heart pendants (I just counted 41 in the display case), solitaire earrings (14 pairs and more in the back), and Pandora bracelets (5 as of today). If you’re looking for something more non-traditional, we also have vintage and unique items that you just won’t find anywhere else.
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Keep it simple, avoid the last-minute crowd, and enjoy the ease of shopping with a small business and getting a great deal. There is something sitting on our shelf that she will absolutely love – and you will love the price at American Pawn Gun and Jewelry Exchange!

​American Pawn Gun and Jewelry Exchange has one of the best selections in Hampton Roads of pre-owned jewelry. We have hundreds (literally) of ladies rings including diamond solitaires, wedding rings and sets, wraps, and loose diamonds to choose from. Do you have an idea for your ring but aren’t quite sure what direction to go with it? Our knowledgeable staff is here to help you turn it into a reality! You can incorporate your diamond into a new setting, trade up for a bigger stone, or trade in for a completely new ring. And if you want to get started right away, we also offer no-interest layaway!