Sure, you’ve still got a couple weeks, but don’t be that guy…the one who rushes after work to join the mob of people at Walgreens looking for a card (that says something good enough to make up for the fact that he is otherwise coming home empty-handed). Or even more regretful, the one standing in line and grossly overpaying for roses because he waited until the last minute. Here’s a fun fact from the National Retail Federation – 45% of men think that flowers are the ideal gift, however only 4% of women agree. Women want something shiny, sparkly, or both!
Don’t think that a small budget precludes a jewelry purchase for Valentine’s Day. If you’re a savvy shopper who knows how to get the best for less, you know that discount stores are one-upping retail jewelry stores, and for a good reason. Retail stores mark items up as much as 300% (even more for diamonds), and customers are finally taking notice. Let’s take a look at last year’s spending:
Out of a staggering 19.7 billion dollars spent on Valentine’s Day, the largest (4.5 billion) was spent on jewelry. One might assume that jewelry stores trumped the rest of the retail world leading up to February 14th. A few years ago this may have been true, but times are changing; here’s where the money was actually spent:
Jewelry stores accounted for only 11% of all jewelry sales. People are turning to stores such as pawn shops, where they get tremendous values on fine jewelry that would otherwise be out of the question. American Pawn Gun and Jewelry Exchange has worked hard to become the best pawn shop in Norfolk, and we pride ourselves on having one of the best selections of preowned jewelry and the lowest prices in Hampton Roads. Each piece is professionally cleaned, refurbished, and priced at 40% - 50% of what it would cost retail.
Regardless of your price range (aka your “love budget”), you don’t have to forego quality to find something you can afford. Whether it’s birthstone jewelry, a promise ring or 14K necklace, we have an abundance of gold and silver jewelry in the $100 to $250 range. Find huge savings on some of the more popular items such as gold or silver heart pendants (I just counted 41 in the display case), solitaire earrings (14 pairs and more in the back), and Pandora bracelets (5 as of today). If you’re looking for something more non-traditional, we also have vintage and unique items that you just won’t find anywhere else.
Keep it simple, avoid the last-minute crowd, and enjoy the ease of shopping with a small business and getting a great deal. There is something sitting on our shelf that she will absolutely love – and you will love the price at American Pawn Gun and Jewelry Exchange!
As much as you love her (or him), you don’t have to break the bank on Valentine’s Day. For the price of roses and chocolate, come to the best pawn shop in Norfolk and give a gift that will last forever!